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3D Studio Max, photography, Photoshop, 2017. Yet another inspiring project with the industrial designer Lars Rapp. Business as usual – my role was to visualize the chair in 3D from 2D sketches, and photoshop our beautiful model Ellen Johannesson along with some items into the composition. A great thanks to Ellen who borrowed herself to us for a photo session! (And also a thanks to my sweet family who has managed many “mommyfree” hours during the end of the project.) The presentation is created in InDesign and the text is written by Jörgen Cederlund.

The product is not yet available on the market. If you are interested in it please contact Lars Rapp at


3D Studio Max, Photoshop, 2016. The designer of this beautiful and Nordic inspired rack is Lars Rapp. My job was to visualize the rack in 3D from 2D sketches, and create a convincing illusion of clothes hanging on the model, which demanded a photography session and some Photoshop work. The work also included creating a presentation of the rack, which is done in InDesign. The text however is written by Lars.

The product is not yet available on the market. If you are interested in it please contact Lars Rapp at


DN web page

This project was designed to show Sofie Sjöströms suggestions for interior design with VR on DN:s (Dagens Nyheter) web page. By the time Sofie was answering questions about interior design in DN:s column and the interior to be decorated was a hallway which was difficult to furniture. Sofie made three suggestions, and with the VR it was possible to navigate through it and see it from different angles.

With green wallpaper

With green wallpaper/rug.

With art on the walls

With art on the walls.

With vases

With vases, benches and shelves.


Chromoscope intro move
Click link to play film 3D Studio Max and Flash. An intro to the former webpage. But intro movies are not that practical, are they?



This video was made in 2006 as a draft for a thesis project, later called One Thousand and One Dreams, and reflecting upon Jung’s famous archetypes. The quality of the movie is pretty bad due to youtube’s compression and the 3d modelling was not particularly good even at that time, but the message seems to intrique people provoking the result I aimed for, which was reflection.

One room still


The project carried on and evolved into an interactive animated Flash video – a “still” video so to say, because you will only see a room, but the room will change depending on how you pull the slider back and forth. In reality the piece is exploring the typical anima/animus archetypes and the balance inbetween in a fruitful relationship or inside a healthy person that have incorporated both “male” and “female” traits in his/her personality. The film is pretty heavy, so you might have to wait a little for it to load, and well, the modelling is not very impressive, but my focus was to play with representations (a thought inspired by Magritte) of objects and symbols rather than create a photo realistic render of the world.

Click to play interactive movie One room.

One Thousand And One Dreams intro page

One thousand and one dreams screenshots


The final stage was evolvement of a web page where the final art work was exposed (not available anymore). The artwork was called One Thousand And One Dreams inspired by One Thousand And One Nights by reasons explained in the report.

The art work consisted of a page where the viewer of the art work was told to make associations to particular words, along the lines of Jung’s own’s ideas of that particular “complexes” would reaveal themselves through word associations.

The data was analysed, and based upon the result, a “dream-loop”, or animation, was compiled (from a range of different video clips). The video clips are complementary on the “complexes” revealed, along the lines of Jung’s ideas of what dreams were “for”. So it is meant to be a personalized “dream” for the viewer based upon his/her psyche.

The written report can be downloaded here, you might be the first that reads it. ;)

And an example video (with so-so quality) of a loop compiled by four random of the totally 32 clips can be seen below.


Automatic gun


Tivoli in 3d

Photo and photoshop. Put on your red-green glasses and voilà!


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